AI Insights · Timothy · July 2025
Top 5 Reference Apps Performance in Brazil Q2 2025
Discover the performance trends of the top 5 reference apps on the unified platform in Brazil during Q2 2025, with insights from Sensor Tower.
In the second quarter of 2025, the top reference apps in Brazil showed varied performance across downloads, revenue, and active users. Here's a closer look at how these apps fared.
Hallow: Prayer & Meditation saw a significant drop in weekly revenue from $81K at the end of March to about $12K by the end of June. Weekly downloads also decreased from 6.3K to around 4.7K, while active users fluctuated, peaking at 348K in mid-April before settling at 224K by quarter's end.
For Glorify: Devotional & Prayer, weekly revenue remained relatively stable, closing the quarter at about $11K. Downloads reached a high of 14.1K in March, ending at 12.6K in June. Active users decreased from 1.4M in March to approximately 1.3M by the end of June.
Voice Translator: AI Translate maintained consistent weekly revenue around $3.8K, with a slight peak of $4.3K mid-June. Downloads started at 965, dropping to 901 by the end of June, while active users hovered around 2.4K throughout the quarter.
Translate Now - AI Translator experienced stable weekly revenue, closing at $2.6K. Download numbers showed a steady decline from 846 to 560, with active users decreasing from 1.5K to 1.3K over the quarter.
Lastly, MyHeritage: Family Tree & DNA saw a varied performance with revenue peaking at $3.8K in mid-April and settling at $2.1K by the end of June. Downloads fluctuated, peaking at 3.7K in March and ending at 2.7K. Active users decreased from 17K at the start to 6.5K by the end of June.
These insights are based on data from Sensor Tower, where you can find more detailed analysis and trends.
